Is SheerSense a Pyramid Scheme

Is SheerSense a Pyramid Scheme? Only One Way to Find Out!

In this digital age, we are always in the company of our gadgets. We spend majority of our time online these days, and find ourselves watching idly as time passed by.

There are a lot of "get rich quick" ads we encounter in a daily basis which are of course, untrue. Some of these involve pyramid schemes. Pyramid schemes are illegal.

One of the companies that promotes an opportunity to make money online is SheerSense. Is SheerSense a pyramid scheme? We will find out in this review.

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SeneGence International, Inc. is a multi-level marketing company that was founded by Joni Rogers-Kante in 1999.

The company caters skincare and makeup products. The products are sold under the name SheerSense in the UK. The selection includes:

  • lipstick
  • lipgloss
  • lip balm
  • mascara
  • eye liner
  • eyeshadow
  • foundation
  • facial serum
  • body lotion
  • body wash
  • moisturizer
  • hand cream

The company is currently based in Foothill Ranch, Lake Forest, California.

How to become a SheerSense distributor

To join SheerSense, you need to find a distributor in your area first. You can do that using this link.

Your distributor would be the one providing you with the registration forms, since signing you up to their team requires them to fill up forms in their SheerSense account online. This is required before you can proceed to joining their team.

Joining SheerSense can earn you commissions from recruiting new distributors to the company. You can also enjoy distributor discounts, and those are:

  • Retail Product £0.00 – £199 = 20% Discount
  • Retail Product £200.00 – £599 = 30% Discount
  • Retail Product £600 – upwards = 40% Discount

SheerSense Enrollment Kits

SheerSense offers three sign-up options:

  • Professional Beauty Case and Distributor Licence - £125
  • Personalised Make-Up bag and Distributor Licence - £85
  • Distributor Licence - £35

The Professional Beauty Case and Distributor Licence option gives you the following benefits:

  • Beauty Case containing over £200 worth of products
  • Your own website
  • Up to 40% discount on retail prices
  • Commission from downline
  • Support, training & marketing information

The Personalised Make-Up bag and Distributor Licence gives you a personalised make up bag with your name containing over £100 worth of products, and the other benefits available to the first option.

The Distributor Licence grants you all the benefits except for the initial products included in the first two options.

What are SheerSense distributor levels?

There are 8 total rankings in SheerSense. Each rank requires members to reach a certain sales quota on a monthly basis.

  1. Maiden
  2. Royal in Waiting
  3. Royal
  4. Lady
  5. Countess
  6. Duchess
  7. Princess
  8. Crown Princess

SheerSense Compensation Plan

SheerSense's compensation plan can be accessed and viewed through this link.

There are two ways to earn income in SheerSense.

  1. Sales Income. Distributors purchase products at a discounted wholesale price and sell them to customers for profit.
  2. Commission Income. You earn commissions from recruiting distributors to your team. You can earn from their sales.

I found a YouTube video that can help you understand the compensation plan better. You can watch it below.

SheerSense Pros and Cons


  • Low start-up cost
  • Company has been around for some time
  • Wide community of members


  • Products are more expensive compared to competitors, making them hard to sell
  • To avail the 40% discount, distributors should buy a lot of inventory
  • No Income Disclosure Statement

Do SheerSense distributors make money?

I think we could all agree that it is a big red flag when a company does not publish their Income Disclosure Statement. That is the case with SheerSense.

I have looked in different sites, blogs, and forums and I could not seem to find a copy of one. I saw some people in Reddit looking for it as well.

Since we do not have any data showing us how much a distributor can potentially earn, we have no way to know if SheerSense distributors make money or not.

I believe that there are better ways to make money online than joining MLM companies such as SheerSense or Amway.

I do not suggest trusting comments or posts from social media as proof that you can earn money in an MLM. The data never lies, so it is always good to have that information public, for the sake of those thinking of joining MLMs.

However, we could all agree that joining MLMs come with pros and cons. It is always good to get the proper training from your team leader to boost your sales. As long as you use the correct marketing strategies and have a good team supporting you, you can find success in this venture.

SheerSense controversies

SheerSense has its fair share of controversies.

In 2017, on a report published by The Outline, concerns were raised by SheerSense's sales tactic known as 'front-loading', which involves distributors purchasing large volumes of non-refundable inventory in order to prepare for product shortages and customer orders.

On the same year, reports of SheerSense distributors labeling the lipstick product LipSense as "the official lipstick of Broadway" have surfaced. The company asked the distributors to stop making these claims, but those who did ignore the request were not sanctioned.

Is SheerSense legit?

Yes, SheerSense is a legit company that has been in business for many years now.

However, MLMs get quite a bad reputation for the following reasons:

  • Team leaders, desperate for commissions and easy money, push their members to recruit more than sell their products
  • Members do not get proper sales or marketing training from their leaders

A team that would support you in your venture and teach you what you need to know is what everyone who wants to join an MLM needs. This is the best way to succeed.

It is best to look for a good team first before venturing in MLMs, since you will be surrounded by that group of people in your entire run as a distributor. Just like other types of business ventures, every action requires planning, and results in consequences.

As you grow in the company, you will get to be the one managing people. Their success is in your hands. As a leader, you are expected to train them not only because you want to earn commissions from their sales, but because you want them to grow and succeed as well.

Is SheerSense a Pyramid Scheme?

First of all, let's look at what a Pyramid Scheme is:

"A pyramid scheme is a business model that recruits members via a promise of payments or services for enrolling others into the scheme, rather than supplying investments or sale of products." Wikipedia


As SheerSense distributors make money both by recruiting other team members AND by selling products to customers, it is safe to say that SheerSense is not a Pyramid Scheme!

How to succeed with SheerSense and any other online business

MLMs tend to get a bad reputation because they are often mistaken as pyramid schemes, and only a few people were successful with them.

This is mostly because the team that people join in were not the right fit for them. The leaders, who should be providing them with proper training, focus more on recruitment to earn commissions for their personal gain.

Here is the thing... Not having any training or experience in sales and marketing is not advisable if you want to join an MLM. Recruiting people does not mean only recruiting those you know personally.

You need to find a way to reach your target market, as they are the ones who will be willing to buy your products regularly.

There are two popular ways to do this:

  1. Set up paid adverts that target a specific audience within your niche
  2. Find a way to generate free organic traffic that can be turned into sales

The first option is very expensive and if you are just starting out, then I recommend you scrap that for now.

The second one is completely doable and inexpensive, in fact, you can even get the right tools and information for FREE.

In my FREE 7-day Make Money Online Course, I teach a number of things that can help you succeed with SheerSense and any other similar businesses.

By the end of the course, you will have the following knowledge:

  • How to find your purpose and combine it with your goals for the ultimate winning mindset
  • How to choose your niche or better leverage your existing one
  • How to build a website in just a few clicks and have your own branding
  • How to write content that can attract thousands of visitors who ACTUALLY want to buy your products

and more!

Grab my FREE course by clicking on the red button below 🙂

I hope you enjoyed reading my "Is SheerSense a Pyramid Scheme?" review!

Feel free to let me know your thoughts by leaving a comment below 🙂