SEO improve site ranking

How to Improve Ranking in Google – 9 Simple Steps


If you have been wondering how to improve ranking in Google, to get enough traffic that can be converted into sales, this article will guide you through the major steps to take towards better SEO.


Whether you have an online shop or a blog promoting affiliate marketing links, your level of success will depend on your site ranking.


Did you know that the first page of Google receives 95 percent of web traffic, while all other pages get 5 percent or less?


It takes a lot of time and persistence in order to get there but good ranking can eventually be achieved by applying a few strategies.


Ensure that your website is fast, as well as user and mobile friendly


Easy to use, fast and mobile friendly websites rank better on Google. This is because Google puts user experience at the top of its priorities.


Furthermore, users themselves will always prefer a site that they can easily navigate.


Whether your website was built from scratch by a development team or was done by you via WordPress, there are a few things you can do to improve your website’s performance:


User friendliness

Have you ever landed on a website that was so hard to navigate, that you could not figure out how to find what you were looking for? You probably gave up eventually and left.


Well, this is what your users will do, if your website is not user-friendly.


There are two important things you should do to find your site’s flaws and make improvements:


  1. Test the website yourself
  2. Ask your friends to give you their unbiased feedback


When testing the website yourself, check at least the following:


  • Is your site clearly branded (e.g. logo)?
  • Do you have a nicely laid out menu bar?
  • Is it easy to see where the “About” page is? Users will want to know who you are and decide whether they can trust you or not!
  • Is your contact information clearly displayed?
  • Should the overall site layout be improved?
  • Are there any broken links?


You can check if your site has broken links by using a free broken link checker. Here is what you need to do:


1. Go to free broken link checker and enter your site URL


enter URL to check broken link


2. Click on “Find broken link“. You will be presented with the page below


online broken link checker


3. Enter the security code you see on screen, select the type of report you want and click on “Find broken links now!”

Find broken link

As you can see, one broken link has been found:


  • The URL in the “Broken link” column is the actual broken link
  • “Page where found” indicates which page presents the bad link
  • “Server response” tells you what type of error the broken link is causing


You are now ready to fix your broken link, using the information provided by this handy tool 🙂


Mobile friendliness

Google has its own tool to allow websites owners the test their site’s mobile friendliness.


Here is what you need to do to perform the test:


  1. Go to Google mobile friendly test
  2. Enter your URL and click on “Run Test”
  3. Once site analysis ends, you will be presented with the screen below. Fix any issues that have been flagged up!


Check if site is mobile friendly


Site speed

The link I will provide you below, will allow you to test speed of your website both in desktop and mobile mode.


They will always differ from one another in terms of speed, so you might have to make different adjustments.


Here is what you do:


  1. Go to PageSpeed Insights
  2. Enter the URL and click on “Analyze”
  3. Check your mobile and desktop results and fix any issues


PageSpeed Insights


Write quality content


Content refers to any text and images on your website. Each page must have a clear purpose, for example, if you have written a product review, Google will check whether it is relevant, thorough and informative.


Here are the basic content principles, taken from Google’s guidelines:


  • Make pages primarily for users, not for search engines.
  • Don’t deceive your users.
  • Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
  • Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.


Google also says you should avoid doing the following:



What defines high-quality content?

Although we do not know exactly how Google’s algorithms work, here are some principles that should be applied to all of your content:


  • Try to provide all the information the user needs, so that the user stays on your site, instead of looking elsewhere.
  • Keep your blog posts at 1500+ words. 2000+ would be ideal.
  • Add internal links to serve customers with additional content available on your website.
  • Let your keywords flow. Do not force keywords in your content if they do not make sense.


Target keywords based on your site’s authority


Having relevant keywords is crucial, however what is also important is to target keywords based on competition.


What this means is that if you have only just started your blog, then you should try to use low competition keywords that not many other websites use.


Low competition keywords usually do not bring as much traffic as a high competition ones, but as long as you keep on writing content, two magical things will happen:


  1. Traffic will build up.
  2. When your site’s authority improves, it will start ranking for high competition keywords that are present in your content.


If you are just starting out, I recommend you to target “long-tail keywords“. These are keyword phrases that contain 3 or more words and are used to target niches.


I personally look for keywords, using Jaxxy. It is easy to use and it has quite a few useful features like:


  • Keywords search
  • Alphabet soup (Enter a keyword to get suggestions)
  • Analyse your competitors
  • Site Rank


Let’s see how we can find a low competition alternative to “improve site ranking”:


1. Sign up to Jaxxy (You can create a FREE account and perform 30 searches to try it out).

2. Go to the “Keywords” tab.

3. Search for the keyword and inspect the first result.


Jaxxy keyword search


As you can see from the screenshot above, the number of competing websites ranking on Google (QSR) for this exact keyword is 168.


Chances are that if you are reading this article is because you are just getting started and therefore, your site has yet to gain authority.


In this case, I recommend you look for a keyword that has a QSR lower than 50 (30 would be even better).


Let’s try “how to improve seo ranking in google” and look at the results:


how to improve seo ranking in google


Now, that’s nice! QSR for this long-tail keyword is 6!


Remember, although the traffic of this keyword is lower than the previous one, you could eventually rank for the other keywords located in your post.


Metadata and alt-tags


Metadata is a set of data that our site sends to the search engines, to help them understand what the website is all about.


Here are the most used types of metadata for SEO purposes:


  • Title metadata – This is the title displayed at the top of a web page. For example, for this post it will be: “How to Improve Ranking in Google – 9 Simple Steps”. When you search for a keyword in Google, a list of results will be returned. Each results will show a title at the top and then a description.
  • Description metadata – This is a brief description of your content and is visible when your website is returned as a result of a Google (or any other search engines) search. The description should be appealing and encourage people to click on your result and read the rest of the content.
  • Keyword metadata – These are not really used for ranking purpose, however, it is good practice to add a few keywords that are relevant to your content.
  • Alt tags – These are just a short text description of the images presents on the website. They are useful for accessibility needs of users with disabilities, as well as being used by search engines to provide relevant images, when a user performs an image search.


Grow traffic using Social Media and YouTube


Social Media and YouTube are a great way to reach both existing and new users.


According to Statista, in 2018, Facebook had around 2.27 billion active users per month, Pinterest had 250 million users per month and YouTube had 1.58 billion yearly users.


Looking at these numbers, you can imagine how important it is to have a Social Media presence!


It is important, however, for you to use something you are comfortable with.


I see many people out there trying to be on several Social Media platforms because they think that it is a good way to reach as many potential clients as possible. This is risky if you are on your own, as you could end up managing them all really badly and give up altogether.


I personally like Facebook because it allows you to post different kinds of content, do live videos and easily invite your friends to like your business page (the latter is useful when needing to give your new Facebook page an initial boost).


Facebook also has a powerful ad tool, which allows you to target users, based on age, country, interest and so on. What is even better is that they also provide you with an insights tool that shows you data of your existing users, as well as those who visited your page and engaged with it. This way, you will be able to be even more specific with targeting, when setting up your ads.


People Insights Facebook


YouTube is also a very common platform among small businesses and bloggers.


Some people might choose videos as their favourite learning method, rather than reading an article. That is a portion of audience that you would never be able to reach, without using videos.


Also, imagine how many people out there have such busy lives, that would prefer to be able to just hit the play button and listen to the information they were looking for, while getting on with other tasks!


Be active on Quora


Quora is a question-and-answer website where questions are asked, answered, edited, and organized by its users.


It was founded in June 2009 by Adam D’Angelo and Charlie Cheever and according to these statistics, it had around 300 million active users per 2018.


Users can ask any kind of questions and can either wait for others to answer or can send requests to specific people.


The cool thing is, if someone asks me to answer something SEO related, I could include the this blog post’s URL in my response and drive traffic to my website.


Look at the screenshot below, showing stats of a new account I created.


I was very active during the first couple of days. On 6th January 2019, 159 people viewed my answers and some of them were then checking my website out.


I then stopped being active on Quora to see what would have happened and as you can see, the bars started getting lower and lower (and so did my traffic).


Quora stats


Make sure you always give relevant answers and you send people to your website only if you are linking them to something that might help them further.


Even just answering 5 questions a day will have a nice impact on your traffic!


Leave comments on “Commentluv” enabled sites


Commentluv is a WordPress plugin that retrieves the last blog post of the person who is typing the comment. This will appear at the bottom of the comment once it is submitted.


Commentluv benefits both website owners and commenting users.


Website owners will get a chance to receive lots of engagement on their site, which helps SEO. Users will be more willing to leave a comment, if they know that they are getting something in return.


Commenting users will have the opportunity to use this feature to gain a “dofollow” link.


What is a “dofollow” link?

A dofollow link is like a vote given to your site and it can improve SEO if enough votes have been given by an authority website.


Be prepared to regularly check for sites that are linked to your website. Having a dofollow link from a spammy low-quality site can damage your SEO and it needs to be removed as soon as possible!


You can go to Ahrefs backlink checker to see your backlinks sources. If you have any link that needs removing, you should first try to contact the webmaster of the website that is linking to you and politely ask them to remove the it. If that does not work, you have the option to use the Google disavow tool and clean up the unwanted backlinks.


Dofollow differ from nofollow links, as the latter do not count towards SEO.


To find websites that have Commentluv installed, go to Google and search for: your keyword + “This blog uses premium CommentLuv”. For example, if I want to leave a comment that links to this article, I will search for a relevant site, using the query: SEO + “This blog uses premium CommentLuv”.

Build internal and external links


Understanding the importance of external and internal links and implementing them correctly, can help you boost your site position on the search engine results page.


Let’s see what the difference between internal and external links is:


Internal links

This is when you write a blog post that talks about one topic and you include a relevant link in it, that will take your readers to a different post within your website.


Google loves this! It shows that your site is high-quality because users can find everything they need in it, without having to go somewhere else to fill the gaps.


A high bounce rate generally indicates that the page your visitors entered from does not have the relevant information they were looking for.


External links

There will be times when you feel like you need to send your users outside of your website. That is OK, as long as it is relevant to your content.


For example, I previously talked about discovering dofollow and nofollow backlinks and mentioned that there is a tool that can help you find them. Giving you that link is relevant to the content of this post and will help you further with improving your SEO, which is what this article is about!


Build backlinks


I have previously mentioned about Commentluv as a way to build dofollow backlinks. However, there are other ways you can do this:


Guest blogging

Writing an article on popular blogs, will allow you to gain a link to your website, as well as some new followers.


You can search for blogs within your niche that accept guest posting by using the following queries in Google:


  • your keyword + “write for us”
  • your keyword + “guest post”
  • your keyword + “become a contributor”


Write testimonials

Take some time to think about all the tools that you use and reach out to these companies to discuss the possibility to feature your testimonial.


This will give you a chance to gain a backlink from a high authority website!


The broken link method

This involves scanning a website that is under your same niche and comes up on the first page of Google for important keywords, using a tool like the online broken link checker.


Once you have found some broken links, you then contact the webmaster, tell them they have a broken link and politely ask them if they wish to replace it with a link to your content.

Donate to non-profit organisations

You can earn backlinks by donating to non-profit charities.


Search for a website within your niche and check if they accept donations in exchange for a backlink.


Here are some queries you can use in Google:


  • your keyword + “contributors page”
  • “donation” + “contributors” + your keyword




As you can see, improving your site ranking is a long process that takes time and patience.


However, you can eventually get great results, so your perseverance will definitely be worth it.


Try not to get overwhelmed by doing everything you can in one go with the illusion that you can improve your website ranking overnight. It will only lead to stress and you will end up throwing the towel in!


Implement each strategy one step at the time and one day you might be able to claim the number one spot for an article that has thousands of monthly visitors!


Did you find this article useful? If so, please let me know which of these steps you are going to apply and keep me posted on the results. I am so excited to see how far you will go! 🙂


Knowing how to improve ranking in Google, will also be beneficial to those who are seeking to make passive income, so I would suggest you read this article next: What is Passive Income about and How Can You Generate it in 2019?


Feel free to leave a comment below or email me directly at [email protected]


28 thoughts on “How to Improve Ranking in Google – 9 Simple Steps”

  1. I have my own website and I was having a hard time getting ranked in google. This article had everything I wanted to know about getting ranked in Google. These nine steps were really easy to understand and follow through. After reading this article I have a confident that I can make through google ranking.

    Thank you so much for sharing this article with us.

    • Thank you Sujandar and best of luck with your website! Let me know if you need anything.


  2. I just started creating my websites on wealthy affiliate, a newbie in affiliate marketing to be precise and I am seeking for ways to improve my ranking on Google, I came across your tips on improving my site ranking, it was helpful and would take it one step at a time.

  3. This is a really good and detailed way of how to increase the traffic on your website. Everything that you mention is such valuable information. Going onto different websites and replying to questions is really good advice. I really liked the tactic of guest blogging. I have never heard of this before and this sounds like a great way to increase ranking and traffic. I will definitely try this. 

  4. Hi Cristina,

    Thank you for this timely article as site ranking in Google is something I struggle with. The suggestions are very informative. It has been awhile since I did a broken link checker. One website was completely clean, one had three broken links and the other only one broken link so I was rather pleased that I only had a few.

    I was aware of most of these suggestions except the Donate to non-profit organisations to build backlinks. Something to think about. 

    • Thank you Mary Ann!

      There are so many good strategies out there, so it is nice when you find one you have never heard of that you can implement and see if it boosts your ranking!

      Best of luck with your project!


  5. Sometimes I wonder if the first page of google cannot be expanded abit to accommodate an increased number of websites compiting for rankings; just kidding. The tips stated in this post are sure to produce results if adhered to. I find the Quora part really interesting because more people are getting aware of quora and that means more interactions and potential traffic for those who can take advantage of it.

    • Thank you Zuchii,

      lol could you imagine a first page with 100 results? Madness 🙂

      Are you currently using Quora?

      Many thanks,


  6. Hello; your article is full with some useful information from start to end. With so many websites content it is not an easy task to get ranked on Google’s front page. However, with all this information, a first-page ranking can be realised. 

    The nine listing on site improvement is necessary to practice, so as the six on how to test the site user friendliness I want to comment on every aspect but No. How to grow traffic is a handy tip for the website’s owners. 

    your article is a great effort I encourage you to keep up the good work


  7. Hi, thank you for this wonderful article. Many times its really difficult to understand how to improve rankings in google but these 9 steps made it easy.
    These are very informative. I would love to suggest it with my friends also. Keep posting such posts.

  8. In the “Write quality content” section, I’m familiar with the guidelines, I have unique content, it very informational, I’m not deceiving anyone, and I follow the “write for the users” concept, but I’m still not ranking for a really long time. Do you have a more specific strategies for this?

    • Hi Marvin,

      How old is your website and are you making sure you use low competition keywords to build up traffic from there?


  9. Google is prioritizing Mobile friendliness of website for SERP and it indeed worth to make such site also load faster.
    Content still indeed remain a king as crapy content will crush a website in a matter of time
    Thanks for the info

    • Hi Naija,

      Indeed, mobile friendliness is very important and so are many other factors.

      Unfortunately though, a website can look good but if it does not have good content, then it is doomed 🙂

      Have you been reading about SERP for a long time?


  10. Hi Cristina –

    You have pointed out some great ideas here! I want focus on the finding broken links method and utilize this practice a bit more. Certainly content is the big start to it all in my eyes.

    I was able to get my WP site up to par with speed, but mobile still around 60. I have noticed the difference in the SERPs with a decent loading mobile friendly site versus not as friendly. I rank better in mobile because of streaming my site for mobile.

    Lots of great suggestions worth bookmarking for me…thanks for sharing!

    • Hi Brad,

      I am glad you found my article useful 🙂

      Definitely, content is they key but a few more tricks can help you rank hire.

      I know the pain of getting your site to be fast on mobile! I still have not managed to achieve that…

      What is your favourite SEO trick in general?


  11. Hello Cristina,
    very nicely written article, optimization of a website is the 1st thing that grows your ranking. I think when you nicely optimization to your website, you are showing in the top 30 results without any other link building process on the search engine. so you can think, how essential is to optimize your website.
    Thanks for sharing that blog is really helpful for users

    • Thank you for your comment.

      I agree that optimisation and content are the most important thing.

      Link building can occur naturally over time, as long as your website is well presented and has great content 🙂


  12. Thank You! these strategies and tips are amazing and you said right in conclusion that we cannot increase traffic and ranking over night. i was doing it and it takes me almost 6-7 month to keep my website on top ranking in goggle chrome. i really appreciate the skills and suggestion you provide us.

  13. i was doing it and it takes me almost 6-7 month to keep my website on top ranking in goggle chrome. i really appreciate the skills and suggestion you provide us.

    • Hi Niloy,

      It takes time indeed!

      Be consistent and follow all the steps needed. You will notice the difference 🙂

      Let me know if you need anything!


    • Hi Risha,

      Could you please be more precise and tell me exactly what you are struggling with?

      How old is your blog?


  14. it is an interesting Article, i read this post that was very nice and useful thanks for sharing it.

  15. I just started creating my websites on wealthy affiliate, a newbie in affiliate marketing to be precise and I am seeking for ways to improve my ranking on Google, I came across your tips on improving my site ranking, it was helpful and would take it one step at a time.

  16. Nice. its is a unique strategies to improve a ranking. Thanks fr sharing, after read your article i implement the on my website.

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