You’ve been in business for many years and have never needed an SEO service to get a steady flow of leads.
And, until now, you didn’t need to spend much money on marketing since word of mouth has always done the job.
But now things are changing… You see more competition in your area and fewer new customers coming your way.
Something needs to change, but what exactly should you do and how would you go about doing it?
It might be time to look into local SEO services!
But how do you know if you need local SEO for your business?
Let’s find out!
What is SEO?
SEO stands for search engine optimization. It’s a process that helps improve your ranking in the SERPs of all major search engines, including Google and Bing. SEO entails tweaking your website design, code, content, and more to increase its visibility.
What Is The Difference Between Local SEO and SEO?
Global-scale SEO focuses on ranking a website for search queries all over the world, while local SEO focuses on ranking a website for specific geographic areas. Local SEO takes into account things like a user’s location, the type of business, and the competition in that area.
Local SEO is a specialized form of SEO that focuses on improving the visibility of your site in local search results. This can be done by optimizing your site for local keywords, claiming and optimizing your Google My Business listing, and building links from high-quality local sites.
How Does Local SEO Work?
Local SEO services help businesses in their local region rank better in national or international search engine results. The keyword “local” stems from these services targeting customers in a particular geographical area (or suburb).
This type of optimization is necessary to avoid competing with bigger companies in the same industry for customers outside of your area.
Why Does SEO Matter?
46% of Google searches have local intent. That means 46% of the people who search Google are looking for a locally relevant result. Local SEO is important because it can help you get found when people search for a company near them.
If you do not have a website for your business or if it’s not set up properly, you really should consider fixing this!
A properly optimized website is the first step to getting more traffic.
Your website will need to be optimized with local search intent in mind to easily be found using Google searches.
How Do You Know If You Need Local SEO?
If you have a business that depends on local customers, chances are you need local SEO.
It could be as simple as a brick-and-mortar store or a much larger organization with many locations.
The main thing to consider is how much your company would benefit from having better search engine rankings in the geographical area where it operates.
You may realize that you need Local SEO if:
- Your business depends on local customers, and you’re not making the most of online marketing.
- Your company has multiple locations, and it would be beneficial to get more visibility in all areas.
- You want to get more traffic for your website and generate more leads.
- You want to improve brand awareness using the internet.
Whatever your reasons are, Local SEO is a great way to help your business thrive.
Local Business SEO Tips
Local SEO is all about improving how and where you show up on search engines.
If you have an SEO strategy, that means you’re doing ongoing work on showing up better and higher in Google and other search engines.
There are a few things you can do to improve your local business SEO. Here are a few tips:
1. Optimize for Google My Business.
To optimize for Google My Business, create and verify a Google My Business page, use Google Posts within your account, and encourage customers to share reviews online.
Keep your contact information up-to-date and operational hours accurate to improve the customer experience.
By using reviews and other engagement methods, you can help improve your visibility in local search results.
2. Be Active on Google My Business.
Conducting an initial GMB optimization is not enough. You need to be regularly active!
To give your brand the best local SEO, it helps to regularly engage with, optimize and update your Google My Business page.
- Add a short blurb about what your business does and why you do it.
- Add categories that closely describe your products or services. Be as specific as possible.
- Answer any questions that come in from customers.
- Utilize Google Posts to share information about your business, promote events and highlight new products and services
3. Make your name, address, and phone number consistent across the web.
Keep your NAP consistent by always using the same variation of name, address, and phone number all across the web.
You can use tools like Bright Local to manage multiple local business listings from one dashboard and ensure there are no inconsistencies. If there are, then you will be able to easily fix them.
4. Conduct a local SEO audit.
A local SEO audit includes looking at Google My Business information, search engine indexing, on-page SEO elements, and citations.
The aim of a local SEO audit is to identify what steps you need to take in order to improve the ranking of your website.
5. Curate your website internal linking.
Internal linking is important for website navigation, information architecture, and website hierarchy.
It is vital to have internal links on your website since they can assist Google in better understanding and ranking your website.
When you provide search engines with links to follow, combined with descriptive anchor text, you can tell them which pages on your site are relevant, as well as what those pages are about.
In addition, a well-linked article is easier to navigate, and users are more likely to find the information they’re looking for.
Improving your internal linking structure can also help you better understand how users are interacting with your content.
By improving your internal linking structure, you’ll be able to create a more comprehensive and engaging website experience for your visitors.
6. Optimize URL, title tags, headers, meta description, and content.
To optimize your content for search engines, use high-volume keywords in the URL, title tags, header, meta description, and body.
Title tags and meta descriptions are meta tags or pieces of code added to the backend of a webpage to help search engines understand what the page is about.
Title tags should be limited to 60 characters and the meta description should be limited to 160 characters.
Include your area, region, or city, plus your business category in both the meta title and description.
7. Create local content.
Local content can help search engines better associate your website to a specific geographical area.
For example, you could do the following:
- Share local discounts and specials in blog form.
- Write about the local community or events.
- Write about local attractions
8. Ensure your website is mobile-friendly.
Local search and mobile search go hand-in-hand, with 75% of all mobile searches exhibiting local intent actually producing offline visits within 24 hours.
Make your website load quickly – no more than three seconds – and use bigger fonts that are easy-to-read on a mobile screen.
To achieve a great user experience, your website should be designed with an intuitive interface.
A good user experience is critical for converting visitors into customers.
9. Get inbound links with relevance and authority.
Inbound links are incredibly powerful opportunities to boost your local SEO — every inbound link tells Google you’re a legitimate company, and inbound links can also raise your domain authority.
There are a few ways to get inbound links:
- Sponsorships or Partnerships
- Guest Blog Posting
- Writing content that people would want to share
Additionally, learn to feel comfortable reaching out to other local businesses to see if they can feature you on their website.
Talk to and about (positively, of course!) other people in your industry, and act as a resource provider for the community.
If you’re an active participant in community conversations, the buzz around you grows in the form of inbound links, social media growth, and media coverage.
Why Do Local Businesses Need a Website?
Local businesses require a website for a variety of reasons. Visibility and lead generation are the two most crucial factors. Having a website for your local business may help you reach additional customers who would otherwise be unaware of your existence.
A website will also allow you to present potential customers with easy-to-read information about yourself.
How Much Does Local SEO Cost?
The cost of local SEO can vary depending on the size and complexity of your business. It’s important to remember that even though it may seem like a considerable investment, this is one you will get back in the long run.
Some SEO agencies provide competitive rates, but, again, their costs will vary depending on your company’s needs.
A small business that is just getting started may pay less than a major corporation that wants to rank in multiple areas.
You must do your homework and hire a reliable SEO agency that can provide you with a price based on your company’s requirements.
Why Is Local SEO Important For Small Businesses?
Local SEO is important for small businesses because it can help them improve their search visibility and drive more traffic to their website. This means that local SEO helps small businesses get more sales and revenue by increasing the number of people who find them in local search results.
Local SEO is a great way for small businesses to expand their reach and make more sales. If you are a small business owner, then it is important for you to understand how local SEO can help your business.
Should I Have a Local Website For My Business?
Although an official website is not compulsory, it can be quite helpful. Your website may act as a central hub for all of your locations, making it easier to attract new customers.
Furthermore, if your company is active on social media but does not have a website, it will be ranked lower in Google searches, as Google favours websites in their ranking algorithms.
How Do You Know If Your Website Needs To Be Optimized For Local SEO?
If your website is not optimised for local search engine results, it will be difficult to rank high on the SERP. As a result, more potential clients will be unable to find you online and engage with you.
In order to increase the ranking of your website, you must first understand how and why people use Google and other search engines.
This information may be obtained by conducting keyword research and determining how people search for businesses similar to yours.
Will Not Hiring A Search Engine Optimization Company Hurt My Business?
When you skip out on hiring an SEO company, your business could get lost in the shuffle. Your site will not rank high on the SERP, and therefore, potential customers will have a hard time finding you online.
If you want to make it easy for people to find your business when searching for local businesses like yours, you must hire a search engine optimization company.
Local SEO strategies will put your company on the map and help drive more traffic to your website.
Conclusion – How do you know if you need local SEO?
If you want to take your company to the next level, you need to invest in Local SEO. It is one of the most cost-effective forms of internet marketing, and it can have a huge impact on your business.
Many different types of businesses need Local SEO to succeed! Whether they are trying to expand their brand or get more customers, Local SEO strategies are vital for their online presence.