Facebook was launched on February 4, 2004, by Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes.
The founders initially created the platform to allow Harvard students to connect with each other through an online community and eventually expanded the access to other schools and universities.
In 2006, Facebook was opened to the public to anyone over 13 years old with a valid email address.
There are now over 2 billion users on this social media platform and Facebook has evolved so much, to the point that it has become one of the most powerful marketing tools of these days.
Companies can create their own business page and connect with current clients, as well as reaching new ones both organically and with paid adverts.
But can you have a Facebook Business Page without a personal profile?
What is a Facebook business page?
A Facebook business page is a free public profile that you can create for business. This will allow your customers to follow your business online, engage with you and see all of your latest work and news.
The good thing is that, all the activities on your page can be tracked by a tool that comes with it, called Facebook Analytics This will allow you to see what types of customers you are attracting, so that you can promote the right products.
You can also see what are the posts that your customers engage with the most. Let’s say your page gets a lot of engagement when you post videos, you might then want to make video posting a regular activity for your business.
Here are some things customers can do on your business page:
- View and like your posts
- Leave comments on posts, photos and videos
- Contact you via private messages
- Find your business website, number, email address and physical address
- Invite their friends to like your business page (more customers… Yay!)
If you are ready to create your business page, this article will guide you step by step and your page will be up and running in no time!
So, can you have a Facebook business page without a personal profile?
Unfortunately, you can’t! All pages need to be linked to a private profile, however there is a workaround for this. Here is what I suggest you do:
1. Go to Facebook’s sign up page and fill in the “Create an account” section:
Don’t worry about privacy! Nobody will be able to see that your private profile is connected to your business page! You can also make your private profile private, so that nobody can find it. This way, you will just have a profile set up only for the sake of creating a page.
2. Check your email. You should have received an activation code, which you need to enter on the below screen:
3. After entering the code and clicking on “Continue”, you will be taken to a “profile set up” page:
4. Ignore all the above settings and go straight to https://www.facebook.com/settings:
5. Click on Privacy (4th option on the left) and make your profile completely private by changing the options as per the screenshot below:
Please note that where it says “Friends”, for example “Who can look you up using the email address you provided?”, it will still be 100% private, since you won’t have any friend on Facebook who can look you up (As long as you keep your profile bare)!
1. Creating you Facebook business page
Congratulations! You are now ready to set up your business page!
Click on the drop-down on the top right-hand side of your profile and then click on “Create Page“.
If it’s easier for you, you can just click directly on this link.
2. Selecting your business category
You should now see the screen below:
Click on “Get Started” just below “Business or brand”
3. Adding information about your company
Enter the company name in the “Page Name” field.
Choose the category that most closely fits your business. Some categories such as “Personal Blog” won’t require any further information but others, such as “Shopping Centre” will bring up the “Address” field.
If this is the case, you will have to enter an address, however you can choose to hide it by ticking the “Don’t show my address” option.
I would recommend you make the address visible, if your business is a physical retail:
4. Uploading a profile picture and a cover photo
The next step will be uploading a profile picture. I recommend you set this to be your business logo, so that this can be seen by your current and potential clients, every time you post something.
Once that is done, you will be taken to step #2, where you will be asked to upload a cover photo. Make sure you use a photo that is 820 pixels wide by 462 pixels tall. You can use free tools like Canva to easily create the perfect Facebook cover:
5. Creating the page @username and adding a short description
It is very important that you set up a username for your page. This will allow you to have your own URL, containing your business name, for example https://www.facebook.com/My-New-Business.
It will also allow people to tag you in their own posts, by using the tag @mynewbusiness.
Click on “Create Username” right below your page name. Choose and confirm your username:
Your username will now appear under the page name and your URL will change to reflect this.
Now that you are back on your home page, click on “Add a Short Description” and add a brief summary of what your page is about. Make sure it is has all the important information which will make potential clients want to know more about your business:
6. The final touches
Your Facebook page is pretty much done but there might be things that you want to add, before you start posting and inviting people to like your page.
You could add the story of your business in the About section (Click on “See more” below your business name and then click on “About”).
If there is an imminent event associated to your business, you can add that to the Events tab, which is just above the “About” one.
Explore your new page and feel free to add everything you feel like it is worth adding!
Remember that you can always go back and edit things, so do not worry about making mistakes!
7. Inviting friends and customers to like your page
If your business is new, it is important that you seek your friends’ support. Having a page with no likes, makes a page look like it is not worth following.
Invite your friends to like your page, so that future clients can see that your business is active.
If your business is already established and you have a list of your clients’ addresses, you can send them an email to let them know that you now have a Facebook page.
I would suggest you use Mailchimp, if you have a very long list of email addresses. This will allow you to send hundreds of emails in one click. Your customers will also be able to opt-out of receiving any further correspondences. Mailchimp is free if you have up to 2000 subscribers and send up to 12,000 emails a month!
8. Posting on your Facebook business page
Woo-hoo! Your first Facebook post!
You are now ready to engage with your clients. Simply click on “Create Post” and either post a straight forward status or choose any other relevant option:
Remember that Facebook is a social media platform and therefore, it is important for you to be social. Follow these tips to have a successful business page:
- Post regularly – The more active your page is, the more people will see your posts!
- Don’t make it always about your business – You should avoid being pushy and constantly post “buy my stuff” kind of content. Create posts that allow people to engage in a conversation.
- Use Facebook Analytics – Find out what types of customers like your page and what sort of posts are the most successful. This way you can follow the trend and ensure that your page is always engaging!
- Respond to comments and private messages – Show people you want to help them. Earn their trust and they will come back!
I hope you have found this guide simple enough to follow and that you now know how to create a Facebook page without a personal profile 🙂
If you decide that you no longer want the page you have created and you need help to delete it, please refer to How to delete a Facebook business account
If you are still having issues, please feel free to leave a comment below or email me directly [email protected]